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New Collections

Makes for a great gift. Go wild!

It isn’t a watch; it’s a statement.

Introducing Rebel.

Tailor-made in Brooklyn (for the little rebel in all of us), every high fashion, high design piece is made to break the rules without a cause and just BEcause.

Understated we are not.

Rebellious? You bet.

Watches with attitude...

Old-school American confidence with Brooklyn swag

Designed and made unique. Just like you.

Every Rebel has reliable Quartz movement and is made with high quality, alternative raw materials, fabrics and executions with original in-house design. Water and scratch resistant mineral crystal casing, stainless steel detailing, genuine leather straps and Rebel logo on caseback, buckles and crowns, Rebel is true high quality in daring, never boring, designs.

Why fit in when you were born to stand out?

For the bold, the rule-breaker, the trendsetter… REBEL